MAINSTREAM FASHION TRENDS: TRENDS THAT SHAPED THE FASHION LANDSCAPE IN 2024

Africa’s fashion industry, like its entertainment sector, is evolving. A blend of modern and traditional styles is gaining global attention. Today, our fashion industry is booming. New styles and trends are shaking up the scene. Our designers, influencers, and fashion fans are at the forefront. They push boundaries and set new standards for creativity in the industry. Here are a few key trends that shaped Nigeria’s fashion industry in 2024:

1. SUSTAINABILITY: The world is embracing a global trend for sustainability. Eco-friendly practices are now mainstream. So, Nigeria’s fashion industry is adapting. In a bid to promote these and ethical consumption, there has been a noticeable use of eco-friendly materials. The Nigerian fashion industry is using organic cotton and recycled, upcycled fabrics. This promotes sustainable development.

2. Gender-Fluid Fashion: Its goal is to allow self-expression, promote inclusivity, and break gender norms. Once criticized by conservatives, gender-fluid fashion is now mainstream. Society sees it as a way to express and represent oneself.

3. Fashion Activism: After the 2020 END SARS protest, there has been an amazing rise in the use of fashion items to register displeasure or protest against government policies and legislation. Designers now create items that boldly carry imprints of protest slang like “soro soke” or highlight societal issues such as gender equality.

3. Fashion Activism: After the 2020 END SARS protest, there has been an amazing rise in the use of fashion items to register displeasure or protest against government policies and legislation. Designers now create items that boldly carry imprints of protest slang like “soro soke” or highlight societal issues such as gender equality.